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CINNAFILM STEPS INTO THE SPOTLIGHT WITH GROUNDBREAKING VISUAL EFFECTS PROCESSING TECHNOLOGY ENABLING REAL-TIME FILM SIMULATION FOR VIDEO
Technology Eliminates Long-Standing Parallel Processing Roadblocks; Creates New Avenues for Industry Advancements
Cinnafilm, Inc., (www.cinnafilm.com) invites industry professionals at NAB 2008 to witness its innovative Cinnafilm HD1 real-time Film Simulator visual effects system transform HD digital video to the classic look of film at real-time speeds. Demonstrations will take place at the Mandalay Bay Resort, Tuesday, April 15th and Wednesday, April 16th. Cinnafilm is an emerging powerhouse in the development of polished video algorithms that leverage massively parallel graphics processing units (GPUs). Cinnafilm’s groundbreaking, industry-first solution is based on highly advanced, patent-pending true motion estimation vector analysis and massive parallel processing technology that minimizes the time it takes to process interlaced digital video by harnessing the power of modern 3D graphics hardware—at a rate that delivers 30x to 100x performance improvement on computational video tasks as compared with a modern CPU. This incredible leap in processing power means rendering is no longer an issue, freeing up countless hours of labor and re-work at a fraction of the price.
| What: | Cinnafilm will be demonstrating the Cinnafilm HD1 Film Simulator system, including the real-time application of film-look effects to SD and HD digital video in full resolution and the ease of integration into video post-processing and editing studios. |
| Where: | Mandalay Bay Media Suite
3950 Las Vegas Boulevard South Las Vegas |
| When: | Cinnafilm HD1 Film Simulator technology demonstrations will take place as follows:
Tuesday, April 15th, 10am to 5pm Wednesday, April 16th, 9am to 4pm (5pm to 7pm – technology demonstrations and cocktail reception) |
| How: | To schedule a demonstration and appointment with Cinnafilm’s CEO, Lance Maurer at the Mandalay Bay Media Suite, please contact info@cinnafilm.com. |
About Lance Maurer, Cinnafilm, Founder, President and CEO:
Lance Maurer is the founder, president, and CEO of Cinnafilm. During many years of independent film making, Lance discovered a wide gap in the technical abilities of video production equipment versus the performance and quality of film. With these barriers in mind, Maurer, whose background also includes over 10 years as an aerospace engineer, convened a team of high-performance individuals to address this complex problem head-on; resulting in the development of Cinnafilm, the industry’s first real-time, high-quality Film Simulator tool for video. In addition to his roles as Cinnafilm’s president and CEO, Maurer also consults as a contract aerospace engineer for the defense industry.
About Cinnafilm HD1:
The need and desire to make video look more like film is a considerable challenge due to high transfer costs and limitations of available technologies that are not only time consuming, but provide poor results. Cinnafilm HD1 Film Simulator technology fills this void by changing the appearance of digital video footage to look like film while performing the service fluidly at theater resolution in real-time without sacrificing quality—something that has never been accomplished before.
About Cinnafilm Inc.:
Cinnafilm Inc. is an Albuquerque, New Mexico-based specialty engineering company dedicated to the creation of powerful, reliable, and simple to use visual-effects tools for the digital film and video media industry. The company’s Cinnafilm HD1 Film Simulator patent pending motion estimation break-through technology is the result of over four years of dedicated research that harnesses parallel processing to deliver outstanding Film Simulator to digital video at any resolution in real-time. Cinnafilm’s innovative visual effects processing solution is geared to creative professionals working in the film, broadcast, post production, industrial video and education markets. Cinnafilm is presently working on future applications for the fast and efficient translation of 2D films into 3D. Cinnafilm Inc. is headed by Lance Maurer, founder, president and CEO and operated by a board of directors including Brad Carvey, an Emmy award winner in technical achievement and special effects. The company is privately held.
For additional information on Cinnafilm, please visit www.cinnafilm.com.
Cinnafilm is a licensed trademark of Cinnafilm, Inc. All trademarks contained herein are the property of their respective owners.
Click here to read the Cinnafilm® HD1 Brochure.